The Best Google Adsense Alternatives for Publishers
AdSense is an ad network that allows publishers to automatically sell their inventory to advertisers. Launched in 2003, it is one of the most popular online advertisement networks for bloggers and webmasters looking to monetize their websites……….
Create a content cadence that works for you – and your customers
It seems like just yesterday we published our annual Digital Trends report, diving into the opportunities of the new year. But now, as we continue moving into 2023, it’s time to stop reading about trends and start putting them to the test. This short guide is the first in our new series, designed to help […]
Stay ahead of your competition with insights from sellers worldwide.
The data doesn’t lie. Sellers are seeing a spike in sales, and many credit AI as a driving force for recent success. In our sixth edition of the “State of Sales” report, you’ll explore:
Customer Segmentation Strategies: How To Improve Conversions Efficiently
Customer segmentation is a powerful marketing method for any business today. If big sharks like Coca-Cola and Pepsi can profit from it, then why not others, irrespective of the company size! Marketing is like Cinderella’s shoe, it doesn’t fit everyone. Instead, businesses have to categorize the ideal audience into compartments known as customer segmentation to […]
Ad Networks for Publishers & Advertisers: Efficient Ad Buying & Selling
When print publishers transitioned to online publishing, they were keen to find a way to generate revenue. Their revenue model in the print world was advertising, so they needed to monetize their content online. Display ads were a great start for them. They sold their advertising space to interested advertisers directly. Even then, there would […]
Social Commerce & Influencers Drive a New Era in Digital Marketing in 2026
In 2026, digital marketing is rapidly evolving as social commerce and influencer strategies shift from support functions to central drivers of revenue and consumer engagement, reshaping how brands connect with audiences across platforms. A key development this year is the explosive rise of social shopping, where platforms like TikTok Shop, Instagram, and emerging live commerce […]